Packet Fusion

A PBX , or Private Branch Exchange, is a private telephone network used inside a company or organization, which can receive and route calls based on system rules. When a person calls in, the PBX system answers the phone and enables the caller to reach a person or department based on a menu of selections through an interactive voice response system. The system typically includes features like voicemail, call recording and ACD call queues. It can also utilize VoIP.

Modernizing business phone systems to gain the latest conveniences of unified communications and mobility is also an opportunity to remodel the network connections. For years, businesses have connected their offices to the public telephone network using traditional circuits like T1 and ISDN PRI. The move to an IP phone system is a great opportunity to bring those behind-the-scenes connections into the modern era, too. sip trunking

Recently,  RingCentral announced that they will become the exclusive provider of UCaaS solutions to Avaya . They also announced plans to introduce a new solution: Avaya Cloud Office by RingCentral (ACO). What does this mean? There will be some confusion in the marketplace until this all settles down, but in the meantime, I’ve summarized my thoughts on why the partnership was formed and what it means to customers, VARs and sales agents. WHY DID THE PARTNERSHIP FORM? Avaya’s attempts at creating a multi-tenant cloud solution were not successful since their solution was simply to put a PBX in a colocation and call it cloud. It was not scalable or profitable, and Avaya’s investors wanted an exit. The partnership benefits Avaya because it gives them a revenue stream that would have evaporated otherwise. The partnership benefits RingCentral because they gain access to 100 million endpoints, which could double their valuation if only two percent of their customers convert.