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The RingCentral and Avaya Partnership: What Does it Mean?

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Recently,  RingCentral announced that they will become the exclusive provider of UCaaS solutions to Avaya . They also announced plans to introduce a new solution: Avaya Cloud Office by RingCentral (ACO). What does this mean? There will be some confusion in the marketplace until this all settles down, but in the meantime, I’ve summarized my thoughts on why the partnership was formed and what it means to customers, VARs and sales agents. WHY DID THE PARTNERSHIP FORM? Avaya’s attempts at creating a multi-tenant cloud solution were not successful since their solution was simply to put a PBX in a colocation and call it cloud. It was not scalable or profitable, and Avaya’s investors wanted an exit. The partnership benefits Avaya because it gives them a revenue stream that would have evaporated otherwise. The partnership benefits RingCentral because they gain access to 100 million endpoints, which could double their valuation if only two percent of their customers conver...
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Packet Fusion

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A PBX , or Private Branch Exchange, is a private telephone network used inside a company or organization, which can receive and route calls based on system rules. When a person calls in, the PBX system answers the phone and enables the caller to reach a person or department based on a menu of selections through an interactive voice response system. The system typically includes features like voicemail, call recording and ACD call queues. It can also utilize VoIP.
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Packet Fusion

You’re constantly bombarded with marketing materials and promises that cloud communications will help transform your business. But there are over 400 Unified Communications vendors and dozens of different services. Figuring out where to start can be a serious challenge. https://www.google.com/maps?cid=14716314601311500865
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